Traditional Sales&Marketing Processes

CRM- Customer Relations Management is dealing mainly with 2 processes

  • Marketing
  • Sales 
those processes in an organization  traditionally are managed by: 
  1.  dedicated information system (crm) .
  2.  organizational Marketing department working together with an advertising office ,
    managing big campaigns and mar com 
  3. structured sales department divided into world districts ,regions and local sales offices 

Let  us understand the detailed process:

traditional marketing process

Demographic Analysis

 
  • Enterprise-wide data repository containing account characteristics / buying habits    
  • Contactinfo, activities, order placement, payment history    
  • Analyzedata to generate target lists    

 Campaign Management

 
  • Planning     
  • Budgeting
  • Forecasting     
  • Executing
  • Tracking

 

Marketing MaterialMgt 
  • Develop marketing materials     
  • Store
  • Access     
Update Knowledge base  
 
  • create / maintaina central knowledge data base    
Re-useData 
  • select the data that matches to the next similar campaign and re-use it .    
traditional sales process

Opportunity  Management

  • Lead Tracking      
  • Sales Funnel :action,desire,interest,awareness   
  • Analyze data to generate target lists     
ContactManagement
  • Companies
  • Contacts
  • Activities
  • Calendaring     
  • Response
  • Templates

Order Placement

  • Proposal Generation     
  • Configuration (inventory,delivery)    
  • Automated Order Placement     

Goods Delivery

  • post goods issue     
  • QA       

Invoicing & payments

  • goods invoice handling    
  • Suppliers Payments handling .  
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: